Marketing property online

21/06/2019

We like to make the most of our local heritage and focus - we will always remain a small enterprise embedded in our communities and focussed on Southern Snowdonia.

 

However, we recognise that the strength of our online presence is also very important for the visibility of our properties - after all, it is estimated that 95% of property searches begin online.

 

Property portals have been in existence for just 20 years and although new ones are competing all the time, the market is still dominated by three: Rightmove, Zoopla (which also owns the PrimeLocation portal) and OnTheMarket. The three have different business models and areas of focus but for the majority of vendors and buyers, we think Rightmove remains the most recognisable and popular brand. However, both Zoopla and OnTheMarket are building their user base.

 

We currently list with Rightmove and OnTheMarket and we remain of the opinion that these currently provide the best level of exposure for our Clients. However, given changes in the market and how our competitors are using these portals (some have now dropped Rightmove due to ever-increasing costs), we have actually decided to extend our online reach with the addition of Zoopla (and PrimeLocation). We will carefully review the quality of leads we obtain from each of the three portals over the next 12 months or so to ensure we are providing the best level of online exposure we can for our Clients.

 

Our online presence is further enhanced by our recently revamped website, through the regular use of social media and through our subscription to UKBusinessesforSale.


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